This unknown arthouse film promotes one of the most famous Berliner newspapers: the Berliner Lokal Anzeiger, which is then in an awkward position.

This animation probably makes a veiled reference to a burglar story that impacted the B.L.A. During the 1918 Spartacist revolution, activists occupy the newspaper quarters. The edition in the press is seized; all the activists can do is to change the front page and the name of the issue, which becomes The Red Flag (Die Rote Fahne). Consequently, the conservative newspaper comes out with the following demands: police force disarmament, armament of the people, and Parliament dissolution in favor of the worker and soldier's councils.

In 1883, August Scherl founds the German conservative paper Berliner Lokal-Anzeiger, which becomes the spearhead of his company Scherl-Verlag. Its expansion is the subject of two silent films produced in 1908 and 1910 by the DMB (Deutsche Mutoskop-und Biograph GmbH). Just before the war, the Scherl Empire holds some ten newspapers, many of which, to a large extent, are financed by advertising. Scherl invests as well in theater, tourist guides and a lottery system. He takes too many risks and does unfortunate bargains. He is forced to sell his group to the German Printers’ Association (Deutsche Verlagsverein).

The war intensifies the process of newspapers merging. The Prussian government is on the look out for a buyer for the Scherl group so it would not be caught in the net of its two Berliner competitors Mosse and Ullstein.

The monarchist Alfred Hugenberg, who has a seat in the management committee of the metallurgy company Krupp AG, takes over the running of the group in 1918. The media join together with financiers connected with the armament and heavy industry (two branches which profit from the war).

Hugenberg rapidly has his empire flourishing as he strengthens his distribution chains. He creates a press agency and joins the Telegraph Union. The company's ambition is to spread as quickly as possible the information to its national and local publications. Its funding comes from a sister company General Advertising (Allgemeine Anzeigen GmbH), which has the monopoly on advertisement.

In this way, the simple local paper of Berlin, the B.L.A. profits of an animation advertisement boasting of the speed of the Hugenberg system. As a matter of fact, in 1927, this entrepreneur buys up the prestigious producing company Ufa (Universum-Film-AG), which produces Murnau and Fritz Lang. From 1927 on, he puts down to work the film industry to support his companies. The Ufa specializes in animation, news report, and film distribution. Later on, Hugenberg is converted to National Socialism and puts his empire at the service of the Nazi propaganda.

The Deutsche Kinemathek owns a color positive of this film, reprinted from a nitrate print with the help of Bundesarchiv-Filmarchiv.

The original music for this film was composed by Aidje Tafial in 2008.